Email Course Design: Using Digital Marketing as a Learning Strategy @ DevLearn 2018

In this session Sarah will show you a trend that has been effectively used in the marketing space and that you can easily apply to workplace learning: the email course. You’ll look at excellent examples of effective email courses, discussing pro tips for designing in this format and what to absolutely avoid. You’ll also preview real examples of email courses done well in a variety of industries, from life-hacking to supporting nonprofit workforce development. As you explore the possibilities of email courses, you will gain practical steps to implement this approach in your own organization.